I don’t usually drink beer, but when I do it’s Heineken. It will soon be celebrating its 140th anniversary, and for the occasion they have been challenging creative talents from around the world to connect through social media and design the next Limited Edition bottle. Designers paired up to design each side of the bottle. The winner will see its design launched in an exclusive 140th anniversary Limited Edition gift pack going on sale around the world starting December 2012.
Now that’s what I call celebrating in style!